Case Study: Alliance to End Plastic Waste drives global cleanup engagement with Matchfire

Alliance to End Plastic Waste mobilizes 73 countries and 768,673 trash pickups with Matchfire

The Alliance to End Plastic Waste, a nonprofit tackling the global plastic waste challenge, engaged Matchfire to develop and execute a multifaceted litter collection campaign. Their goal was to drive awareness of both the organization and World Cleanup Day, educate on solutions, and empower global audiences to take action against plastic waste.

Matchfire developed the campaign's brand language, a dynamic microsite dashboard, and managed a custom user experience journey with the Litterati app to track participation. The resulting campaign successfully engaged the Alliance's 50 member companies and nearly one million employees across over 73 countries. Matchfire's solution led to the collection of 768,673 pieces of trash and was recognized with multiple awards for its strategy and design.

Alliance to End Plastic Waste