Case Study: Alana Faith Chen Foundation strengthens LGBTQ+ suicide prevention with Matchfire

Alana Faith Chen Foundation expands therapy grant reach and raises awareness with Matchfire

The Alana Faith Chen Foundation, created to prevent suicide in the LGBTQ+ community by providing therapy grants, faced the challenge of establishing a clear and compelling brand identity to communicate its mission to donors and partners. They engaged the vendor Matchfire for foundational storytelling and visual identity services to address this need.

Matchfire developed a new mission statement and a bright, optimistic visual identity inspired by Alana's creative spirit to make the foundation feel welcoming. The solution included a full brand extension with the messaging "You're Not Alone," social media assets, and collateral. Matchfire also provided strategic counsel for fundraising campaigns, which helped the foundation secure funding and future partnerships, notably through participation in #GivingTuesday.

Alana Faith Chen Foundation