Case Study: Adobe Sign boosts engagement with Matchfire

Adobe Sign boosts Signature Moments engagement with Matchfire

Adobe Sign, Adobe's electronic signature solution, sought to generate excitement for its new "Signature Moments" campaign and highlight its unique technology to both existing customers and new audiences. Their challenge was to make an electronic signature platform engaging and create marketing momentum.

Matchfire developed a fun, socially connected microsite that allowed users to find and share their own "signature moments" by selecting a photo from their Facebook profile. The solution created a new shareable image paired with historical facts from that same date, promoting a sweepstakes to engage new and existing audiences.

Adobe Sign