Case Study: OMG National scales paid advertising performance with MatchCraft

OMG National - Customer Case Study

OMG National, a reseller partner, faced challenges with scaling their paid search business after bringing it in-house, needing to manage thousands of campaigns efficiently. Partnering with vendor MatchCraft and its adVantage platform provided a solution to overcome these scaling and process hurdles.

MatchCraft's solution, which included powerful bidding technology, integrated call tracking, and the adVisor taxonomy library, enabled OMG National to drastically improve performance and scale without significant added headcount. The measurable results for OMG National included a 19% reduction in cost-per-click and a 137% increase in click-through rate for paid search, while also more than doubling their paid social spend.

OMG National