Case Study: LK Property Group achieves a premium house wine brand with Matbold

LK Property Group creates an iconic house wine label with Matbold

Matbold was approached by LK Property Group to create a house wine brand for its subsidiary, LK Hospitality. The wine was to be served at the Omnia bistro within their iconic Capitol Grand building in Melbourne and used for events and catering, requiring packaging that reflected the building's elegance and prestige.

The solution from Matbold was a finely crafted label design featuring a hand-drawn illustration of the Capitol Grand building's iconic outline, paired with a stately typeface. This approach resulted in simple yet elegant packaging that successfully communicated a feeling of quality and glamour associated with the brand. Matbold delivered a timeless identity that met the client's needs.

LK Property Group