Case Study: Dolce & Gabbana launches an immersive Zebra collection experience with Matbold

Dolce & Gabbana launches 2 immersive rooms with Matbold

Dolce & Gabbana required a digital experience to launch its Zebra furniture collection, needing to translate the collection's dramatic and expressive character into an immersive online brand moment that maintained its luxury identity. The vendor, Matbold, was engaged to provide a digital experience solution for this global fashion and interior design brand.

Matbold developed an immersive digital environment utilizing cinematic visuals, dynamic transitions, and interactive composition to highlight the collection's patterns and textures. The solution transformed the product launch into a memorable digital brand moment, successfully reinforcing Dolce & Gabbana's presence within the world of luxury interiors. The project was also installed as a visual experience in the brand's new Milan boutique.

Dolce & Gabbana