Case Study: Tom Ford Beauty boosts holiday engagement and leads with Master of Code Global’s AI Gift Finder

Tom Ford Beauty engaged 8,000+ users with Master Of Code Global

Master of Code Global partnered with Tom Ford Beauty to address the challenge of cutting through the holiday marketing noise. The luxury brand sought a novel way to personally connect with customers, generate leads, and drive traffic to their ecommerce site during the competitive Christmas season.

The solution was a Conversational AI assistant on Facebook Messenger that acted as a personalized gifting concierge. Developed by Master of Code Global, it used AI-powered product recommendations and an interactive experience to engage users. The campaign successfully engaged over 8,000 users and generated more than 2,000 product clicks to the Tom Ford Beauty website.

Tom Ford Beauty