Case Study: University of Nevada, Las Vegas boosts alumni engagement and donations with MassMedia Marketing

University of Nevada, Las Vegas doubles funding with MassMedia Marketing

The University of Nevada, Las Vegas (UNLV) faced a challenge with its alumni program, which was suffering from a lack of engagement and declining donations. To address this, the university partnered with the vendor MassMedia Marketing to reimagine and revitalize its alumni outreach and support services.

MassMedia Marketing conducted an extensive audit and recommended a strategic shift from a dues-based membership to a philanthropic model. Their solution included developing the new "Rebels Forever" brand, complete with a logo and launch assets. The rebrand was met with 100% positive sentiment from stakeholders, and the program successfully secured double the funding to support its new giving model.

University of Nevada, Las Vegas