Case Study: Sunrise Hospital boosts tourism-related ER traffic with MassMedia Marketing's digital outreach

Sunrise Hospital boosts website traffic 77% with MassMedia Marketing

Sunrise Hospital and Medical Center, a major acute care facility in Nevada, sought to expand its reach to the tourist market in Las Vegas. The hospital tasked MassMedia Marketing with developing a direct-to-consumer digital strategy to engage tourists and drive them to seek treatment at its emergency room.

MassMedia Marketing implemented a multifaceted digital strategy utilizing paid online search, mobile display, search retargeting, and Facebook advertising. The campaign featured rich media ads with real-time distance-to-hospital information and event-specific messaging. This approach resulted in over 23 million total campaign impressions and drove a 77% increase in website traffic, leading to a significant increase in tourism-related emergency room visits over an eight-month period.

Sunrise Hospital and Medical Center