Case Study: Moon Valley Nurseries becomes a trusted media resource with MassMedia Marketing

Moon Valley Nurseries earns 155 stories and $10.8M in PR value with MassMedia Marketing

Moon Valley Nurseries, a trusted name in plants, faced the challenge of differentiating itself from big-box competitors. To elevate its visibility and credibility, it partnered with vendor MassMedia Marketing on a public relations and media strategy.

MassMedia Marketing implemented an expert-driven media relations strategy that leveraged the nursery's internal talent. The solution focused on positioning Moon Valley's staff as thought leaders through seasonal newsjacking, localized outreach, and televised interviews. The campaign secured 155 media stories, delivered an estimated audience reach of over 1.1 billion, and generated nearly $11 million in PR value, successfully establishing Moon Valley Nurseries as the premier educational resource in the industry.

Moon Valley Nurseries