Case Study: Mac.bid builds local trust and drives growth with MassMedia Marketing

Mac.bid drives 55 million impressions in 3 months with MassMedia Marketing

Mac.bid, an online auction platform, faced a significant challenge as it expanded into new markets: a lack of local trust and consumer awareness about its legitimacy and process. The vendor, MassMedia Marketing, was tasked with bridging this gap to build credibility, drive foot traffic to local warehouses, and increase user acquisition and bidding activity.

MassMedia Marketing developed a scalable, multi-market activation strategy called "The Summer of Mac.bid." The solution leveraged trusted, community-first environments through extensive sponsorships with Minor League Baseball teams, which were reinforced with a full-funnel media mix including broadcast TV, radio, and digital advertising. This approach successfully turned niche awareness into community trust. The campaign delivered 55 million media impressions, achieved a 79% increase in organic social growth, and reached over 452,000 fans through in-person game attendance.

Mac.bid