Case Study: Legacy Traditional Schools builds world-record buzz with MassMedia Marketing

Legacy Traditional Schools earns 88 placements with MassMedia Marketing

Legacy Traditional Schools sought to generate significant awareness for its Texas campuses through a highly visual and engaging community initiative. The challenge was to maximize media coverage for its attempt to break a LEGO world record, moving beyond a single news cycle to sustain conversation. They partnered with MassMedia Marketing to execute an earned media strategy.

MassMedia Marketing implemented a two-wave media strategy. The first wave promoted the live record attempt event to broadcast and digital outlets, while the second wave reignited coverage by announcing the official victory and final brick count. This approach secured 88 earned media placements, resulting in over 26.4 million estimated impressions and $289,072 in earned media value for Legacy Traditional Schools.

Legacy Traditional Schools