Case Study: Las Vegas Dome builds public support for Allegiant Stadium with MassMedia Marketing

Las Vegas Dome drives 9,000% more email signups with MassMedia Marketing

The customer, Las Vegas Dome, faced the challenge of creating a compelling brand identity for a proposed stadium and garnering crucial public support to demonstrate the city's viability for an NFL franchise. MassMedia Marketing was engaged to develop a strategy and execute a campaign to achieve this goal.

MassMedia Marketing implemented a swift strategy that began with developing a distinctive brand identity for the facility. They then established a robust digital presence, including a website and social media channels, which became primary news sources. This was supported by grassroots events targeting key audiences. The campaign was a success, leading to the approval of the stadium proposal. MassMedia Marketing delivered measurable results, including a 9000% lift in emails collected, 10,000 daily web sessions, and a 700% increase in social media followers.

Las Vegas Dome