Case Study: The Globe and Mail boosts ad engagement with Massively

The Globe and Mail doubles engagement with Massively’s chatbot ad unit

The Globe and Mail sought more innovative ways for its marketers to reach their audience. They partnered with Massively to implement chatbot-enabled ad units, moving beyond traditional static advertising formats.

Massively implemented a web-embedded bot that acted as a personal shopper, suggesting products based on user responses. This solution from Massively doubled the engagement of traditional ad units, achieving a 0.10% click-through rate compared to the 0.05% rate of comparable ads. Furthermore, one in three users completed the shopping flow more than once, and the bot provided Pandora with valuable data on consumer gift-giving habits to prepare for the shopping season.

The Globe and Mail