Case Study: Snickers boosts engagement with Massively’s Hunger Road Trip bot

Snickers drives 97 lifetime messages per user with Massively

The customer, Snickers, needed to find a way to engage a young and digitally savvy demographic through an immersive experience. The vendor, Massively, addressed this challenge by creating the Snickers Hunger Road Trip bot, an interactive game and chatbot service on the Kik platform.

Massively's solution was a one-month adventure bot that incorporated personalization and subtle product exposure through branded assets and "hunger events." This approach successfully increased engagement, yielding an average of 97 lifetime messages per user and an average of 4.7 minutes spent per session.

Snickers