Case Study: Playtex engages young consumers with Girl_Space by Massively

Playtex drives 5.4 million messages with Massively

The customer, Playtex, sought to engage a younger demographic in conversations about women's health and fitness. The vendor, Massively, was engaged to create a digital tool to help the brand connect with these younger consumers on their preferred social platforms.

Massively developed a chatbot called Girl_Space on the Kik platform. This solution provided a casual, body-positive space for users to track periods, play games, and ask questions. The project was a success, resulting in 5.4 million messages exchanged and an average session time of 3.4 minutes, demonstrating significant user engagement.

Playtex