Case Study: Philadelphia Cream Cheese boosts recipe engagement with Massively

Philadelphia Cream Cheese engages 45% of users with Massively

The customer, Philadelphia Cream Cheese, worked with the vendor Massively to implement a chatbot product assistant. The challenge was to create a promotional tool that would gain exposure for the brand to a massive audience and move beyond traditional, boring web recipes.

Massively's solution was an engaging Messenger bot that allowed users to unlock recipes using emojis and view them in an entertaining, step-by-step format with high-quality visuals. The results were highly successful, with an average user spending 2.5 minutes per session and 45% of users returning. The bot achieved significant engagement, with 77% of users viewing recipes and 72% viewing the ingredients list.

Philadelphia Cream Cheese