Case Study: Paramount Studios drives viral engagement for Rings with Massively

Paramount Studios drives 2.7 million shares with Massively

Massively helped Paramount Studios create an immersive promotional chat experience for the 2017 film Rings on the Kik platform. The challenge was to generate anticipation and lasting brand equity for the movie's launch by developing a memorable and engaging bot that would captivate fans.

The solution was a bot that emulated the film's chilling tone, using creative design and technology to hook users. Massively's implementation included a sharing feature that coerced users to "sacrifice" friends, driving significant virality. The results were impressive, with the experience being shared over 2.7 million times. It reached 1 million total users, 94% of whom started from a friend picker, and users spent an average of three minutes per session.

Paramount Studios