Case Study: Paramount Pictures boosts fan engagement with Massively

Paramount Pictures drives 44 million messages with Massively

Paramount Pictures engaged Massively to promote the premiere of "Teenage Mutant Ninja Turtles: Out of the Shadows." Their challenge was to create an engaging campaign that would allow fans to interact with the film's characters and ultimately drive views to the movie's trailer.

Massively implemented a solution by creating four unique conversational bots, one for each Ninja Turtle, deployed on the Kik platform. The bots interacted with fans, providing an immersive experience through custom scripts and GIFs. This strategy successfully exchanged 44 million messages with a high rate of user engagement, achieving a 22% retention rate and effectively driving traffic to the movie's trailer.

Paramount Pictures