Case Study: NBC boosts fan engagement with Massively’s Powerless chatbot

NBC boosts trailer views to 43% with Massively

Massively worked with NBC to create a promotional tool for the premiere of the show "Powerless." The challenge was to generate interest and deliver media assets to potential fans in a cost-efficient and scalable way, moving beyond traditional marketing methods.

Massively built the Powerless chatbot on the Kik platform. The solution allowed users to interact with the main character, explore show content like the trailer and character profiles, and receive exclusive previews. The results were highly engaging, with an average session time of 2.5 minutes, 49% of users returning, and 43% watching the trailer. Massively also demonstrated a direct impact on viewership, finding that users who received a broadcast message were 40% more likely to report watching the episode.

NBC