Case Study: Hello Sugar boosts lead-to-booking ratio with Massively's AI booking agent

Hello Sugar improves lead-to-booking ratio by 24% with Massively

The customer, Hello Sugar, is a Brazilian full-body wax salon with dozens of locations across the US. Their challenge was that a successful customer acquisition strategy, offering a free bikini wax, required a significant amount of human resources to book appointments and upsell new customers to paid services. The vendor, Massively, implemented an AI Hostess service named "Eva" to address this.

Massively's solution was an automated booking agent that sends outbound SMS messages to guide new customers through booking and upselling. The results included a 24% improvement in the lead-to-booking ratio and an average booking time of less than two minutes. This freed up human agents, decreased customer acquisition costs, and was well-received. Massively's implementation led to new applications for appointment reminders and rebooking being added.

Hello Sugar