Case Study: Epic Reads boosts book discovery and engagement with Massively

Epic Reads boosts engagement with Massively, driving 57% click-throughs

Epic Reads, a community for book lovers from HarperCollins, partnered with Massively to build a discovery tool and conversational sales agent. The challenge was to engage their fan community, promote content sharing, and help readers find their next book.

Massively implemented a scalable bot solution for Facebook Messenger and Kik that recommended books based on a user's mood or favorite authors. The solution used a multimedia approach with GIFs and visual responses to drive engagement. The results were significant, with users sending an average of 52 lifetime messages and spending over 3 minutes per session. Massively's solution achieved a 57% link click-through rate and a 35% user return rate, effectively keeping the audience engaged and coming back.

Epic Reads