Case Study: eBay Canada boosts holiday deal engagement with Massively

eBay drives 88% high-intent subscriptions with Massively

eBay Canada partnered with Massively to create a high-engagement holiday experience that would position them as the top destination for deals during the peak shopping season. The challenge was to boost engagement, subscriptions, and repeat interaction throughout their 12 Days of Deals event.

Massively implemented a solution using “Send Message” ads and a custom DM chatbot with Comment-to-Unlock automation to deliver a personalized, insider-style deals journey. This strategy resulted in 88% of engaging users subscribing for daily deals and 43% returning to the experience, alongside significant social amplification including over 1,383 comments. Massively delivered a scalable, conversational model that successfully enhanced customer relationships and increased sales.

eBay