Case Study: CALECIM achieves 40% ticket diversion with Massively’s AI chatbot

CALECIM boosts support ticket diversion 40% with Massively

CALECIM® Professional, a leading skincare brand, faced a challenge in managing growing customer enquiries. Their original basic chatbot from Massively could only handle simple questions and did not significantly reduce the number of support tickets requiring human agents.

Massively implemented an upgraded solution using its Chat GPT-powered Smart Answers service. This AI-powered chatbot could understand and respond to nuanced queries, diverting 40% of potential support tickets and answering questions in less than five seconds on average, which significantly relieved pressure on the customer support team.

CALECIM