Case Study: Universal Pictures achieves 799K reach and 3.64% engagement for Johnny English Strikes Again with Massfluencer

Universal Pictures - Customer Case Study

Universal Pictures partnered with Massfluencer to build buzz for the premiere of Johnny English Strikes Again. Facing the need for scalable, word-of-mouth awareness, they used Massfluencer’s data-driven influencer activation service to reach targeted audiences ahead of the premiere.

Massfluencer activated 12 high-performing influencers who created 12 humorous, character-linked video posts using clear guidelines with creative freedom. The campaign achieved 799K reach, 144K video views, 29K likes & comments and a 3.64% engagement rate, generating measurable buzz for Universal Pictures.

Universal Pictures