Case Study: Spotify achieves 2.58M reach and 5.08% engagement with Massfluencer

Spotify - Customer Case Study

Spotify, the world’s leading streaming music service, wanted to grow its core millennial audience (age 20–45) and drive sign-ups for a limited-time Spotify Premium free for 60 days offer. To reach this key growth cohort, Spotify partnered with Massfluencer to run an influencer-led awareness campaign.

Massfluencer identified and activated 58 high-performing influencers who produced 58 tailored Instagram posts over four weeks, driving traffic via bio links. The campaign reached 2.58M people (2,583,485 potential consumers), generated 129K likes, 1,798 comments and a 5.08% engagement rate—demonstrating Massfluencer’s ability to deliver measurable scale and engagement for Spotify.

Spotify