Case Study: Pampers achieves premium brand repositioning and 474K reach with Massfluencer

Pampers - Customer Case Study

Pampers sought to reposition its brand in the premium baby/childcare segment across Asia by showcasing the product’s quality and the new "Magical Pods." To reach Singaporean parents authentically, Pampers partnered with Massfluencer to run an influencer marketing campaign using trusted mother-creators on Instagram.

Massfluencer executed a focused campaign with 18 influencers producing 18 posts (14 photo stills and 4 videos) that highlighted caregiving and product tech, delivering a 474K reach, 9,056 likes & comments, 3.02% engagement rate and 81,668 video views—demonstrating strong awareness and engagement uplift for Pampers.

Pampers