Case Study: Odd Molly achieves 241K reach and 4.73% engagement to re-energise its Australian market with Massfluencer

Odd Molly - Customer Case Study

Odd Molly, the Stockholm-based women's fashion brand, partnered with Massfluencer to re-energise its Australian market after several years of inactivity. Massfluencer ran an influencer marketing campaign around Odd Molly’s Tribute spring collection, recruiting 12 fashion-forward profiles selected for style, reach and engagement to represent the brand.

Massfluencer asked influencers to post high-quality photos wearing their chosen Tribute pieces and share personalised, trackable discount codes, producing 13 posts that reached 241K people and drove 10.9K likes, 530 comments and a 4.73% engagement rate. The targeted, measurable campaign delivered clear visibility and helped put Odd Molly back on the Australian women’s fashion map.

Odd Molly