Case Study: KRY achieves 2.77M reach with Massfluencer

KRY - Customer Case Study

KRY, a Swedish healthcare provider, wanted to run a nationwide campaign in February, the year’s busiest illness season, to raise awareness of its video-doctor service as an easier alternative to long clinic visits. To reach parents and younger audiences on Instagram, KRY partnered with Massfluencer.

Massfluencer activated 80 influencers across parent and lifestyle verticals, mixing micro and top-tier creators who posted carousel content showing how KRY enables quick medical consultations from home. The campaign delivered 80 posts, 2.77M reach, 113K likes, 1,462 comments, and a 4.13% engagement rate, helping Massfluencer generate strong awareness and engagement for KRY.

KRY