Case Study: Kronans Apotek achieves 846K reach and 4.6% engagement to boost in‑store awareness and sales with Massfluencer

Kronans Apotek - Customer Case Study

Kronans Apotek (Sweden) needed to amplify three joint marketing campaigns—promoting the launch of a new app and two selected product categories—and drive greater awareness and offline store sales. They partnered with Massfluencer to execute a targeted influencer marketing program to reach relevant audiences and boost in-store demand.

Massfluencer recruited 45 influencers from category-relevant verticals who created 45 unique Instagram posts (post or carousel) featuring Kronans Apotek products according to campaign guidelines. The Massfluencer campaign delivered 846K reach, 38.2K likes, 746 comments and a 4.60% engagement rate, generating tailored content at scale to increase brand and product awareness and support offline sales.

Kronans Apotek