Case Study: Glossybox achieves 1.27M reach and 5.51% engagement with Massfluencer

Glossybox - Customer Case Study

Glossybox, a monthly subscription service for beauty and health kits, wanted to accelerate brand exposure and strengthen the credibility of its endorsements. To achieve this, Glossybox partnered with Massfluencer to run an influencer activation/campaign-management program targeting beauty, health and lifestyle audiences.

Massfluencer activated 45 influencers who were gifted products and asked to publish one post each (post or carousel) promoting Glossybox and the quarterly Man Box, balancing clear guidelines with creative freedom. The campaign generated 45 posts, 1.27M reach, 69K likes, 724 comments and a 5.51% engagement rate, boosting visibility and endorsement credibility for Glossybox.

Glossybox