Case Study: Disney achieves 3.13M reach and 5.02% engagement with Massfluencer

Disney - Customer Case Study

Disney enlisted Massfluencer to drive outbound visitation to Hong Kong Disneyland through a multinational influencer campaign across Indonesia, the Philippines and Japan. The challenge was to translate fans’ admiration for the Disney brand into actionable interest and visits to the park; Massfluencer provided influencer marketing activation and campaign management to reach targeted audiences.

Massfluencer activated 62 influencers who produced 124 carousel posts (one creator photo + one Disney-supplied image) tied to personal park experiences or favorite characters. The campaign delivered 3.13M reach, 156K likes, 1,571 comments and a 5.02% engagement rate, demonstrating strong audience resonance and measurable impact for Disney.

Disney