Case Study: BokaDirekt achieves 255K reach and 6.09% engagement with Massfluencer

BokaDirekt - Customer Case Study

BokaDirekt wanted to boost their Instagram follower count, create a direct communication path with fans, and drive interest in a recently updated website. Massfluencer was engaged to run an influencer marketing campaign in the Swedish lifestyle/fashion vertical and amplified the push with an attractive lottery to increase engagement and reach.

Massfluencer activated 14 influencers to publish 15 two-slide carousel posts (lifestyle image + app close-up), with captions explaining BokaDirekt’s service and the competition and asking followers to invite a friend. The campaign delivered 255K reach, 15K likes, 480 comments and a 6.09% engagement rate, increasing BokaDirekt’s visibility, follower growth and awareness of the new site features.

BokaDirekt