Case Study: Arla achieves increased sales and awareness with Massfluencer

Arla - Customer Case Study

Arla needed to build authentic awareness and credibility to boost consumer action and purchase intent but was challenged with managing hundreds of influencers across multiple brands and products with limited resources, while ensuring brand safety and measurable results. They partnered with Massfluencer and its automated influencer marketing platform and campaign coordinators to address these needs.

Massfluencer activated 377 creators at scale using its influencer network, data, platform and campaign team, centralizing campaign oversight, real-time monitoring and optimization to ensure brand safety. The campaign delivered 12,000,000+ impressions, 5%+ engagement, 775,000+ comments and likes, 75% region match and 13% purchase-related comments, driving increased awareness, consumer action and sales—leading Arla to increase budgets and sign a three-year contract with Massfluencer.

Arla