Case Study: Sports and Fitness Exchange boosts conversions and recovers $17,000 in abandoned carts with Mason

Sports and Fitness Exchange adds $17,000 in new sales in 4 weeks with Mason

Sports and Fitness Exchange, a seller of refurbished gym equipment, was struggling with a costly problem of cart abandonment. Their usual tactics, including automated email and text reminders, were not effectively recovering these lost sales. They partnered with vendor Mason to find a solution using its ModeMagic service.

Mason implemented its AI-powered ModeMagic sales engine, which used over 35 playbooks for merchandising and personalization to optimize the store. The solution provided smart nudges to encourage customers to complete checkout. As a result, Sports and Fitness Exchange recovered over $17,000 worth of abandoned carts and reduced cart abandonment in just four weeks.

Sports and Fitness Exchange