Case Study: Bathla achieves 300% conversion uplift with Mason

Bathla boosts conversions 300% with Mason

Bathla, a major family-owned household products company, faced the challenge of moving from a chaotic, ad-hoc, and gut-driven approach to growth to a more systematic, data-driven methodology. They sought a true growth partner beyond just a conversion optimization app to help them run experiments faster and redefine their business potential, leading them to the vendor mason.

Using mason's Scale Plan, which included their ModeMagic app and growth advisory services, Bathla implemented a new experimentation roadmap. The solution involved major enhancements like category-specific filters on collection pages and adding trust elements to product pages. This partnership with mason drove a 300% lift in conversion on their core product segment, a 45% increase in session duration, and a 20% decrease in bounce rate.

Bathla