Case Study: TCS Education System achieves 67% lower CPL with Mason Interactive

TCS Education System lowers CPL by 67% with Mason Interactive

TCS Education System, a nonprofit system of colleges, was struggling with inefficient Paid Search efforts that resulted in a high cost per lead and missed enrollment goals. They partnered with Mason Interactive to re-engineer their AdWords strategy to drive scalable enrollments at a more efficient cost.

Mason Interactive performed a complete audit and restructured the AdWords account, segmenting campaigns by match type and theme to better allocate budget. They leveraged automated bidding algorithms and remarketing to recapture interested visitors at a lower cost. This strategy, combined with landing page optimization, led to a 216% increase in leads year-over-year and a 67% lower cost per lead, allowing TCS to achieve its enrollment goals.

TCS Education System