Case Study: Tayst Coffee Roasters boosts remarketing CTR and sales with Mason Interactive

Tayst Coffee Roasters quadruples bottom-of-funnel sales with Mason Interactive

Mason Interactive partnered with Tayst Coffee Roasters to address a key marketing challenge. Tayst needed to maximize the value of its fixed remarketing budget by generating the highest possible engagement from its finite audience of recent website visitors and email subscribers.

Mason Interactive implemented a rigorous, scientific ad-testing strategy that isolated and tested individual variables like imagery, copy, color, and CTAs. This methodical process quadrupled Tayst’s bottom-of-funnel sales without increasing ad spend, achieving a 300% increase in click-through rate and a 75% reduction in cost-per-click.

Tayst Coffee Roasters