Case Study: Strong Roots boosts awareness and in-store purchases with Mason Interactive

Strong Roots reaches 70% of target audience with Mason Interactive

Plant-based food brand Strong Roots partnered with Mason Interactive to build brand awareness and drive in-store purchases in the new US market. Their challenge was to find a creative strategy to increase product sampling and reach new customers when in-store demos were not possible due to COVID-19.

Mason Interactive implemented an omnichannel paid media campaign centered around a partnership with a pop-up restaurant. They used hyper-targeted Facebook advertising with geo-targeting to drive online orders, which included in-store coupons to encourage subsequent retail purchases. The solution successfully reached 70% of the target audience and drove a spike in in-store purchases, with coupon redemption rates 5 to 10 points above average.

Strong Roots