Case Study: RCBC achieves 3X winter enrollment growth with Mason Interactive

RCBC grows winter enrollments 3X with Mason Interactive

Mason Interactive partnered with RCBC, a community college, to address its challenge of stagnating winter enrollment. An outdated marketing approach and low student awareness meant few knew winter courses existed or how they could help accelerate academic goals, causing RCBC to lose enrollments to rival schools.

The solution involved a multi-faceted strategy by Mason Interactive, including optimizing media spend towards high-converting channels, expanding creative assets with new videos, strategically timing campaigns, and RCBC improving the course offering itself. This resulted in a 300% increase in winter enrollments, with the session attracting more students than the previous three winters combined.

RCBC