Case Study: Needed achieves profitable Meta ROAS and scalable growth with Mason Interactive

Needed secures $14 million Series A support with Mason Interactive

Needed, a perinatal supplement brand, faced the challenge of acquiring new customers in an efficient and scalable manner to grow their business. They partnered with the performance marketing agency Mason Interactive to maximize their advertising spend, attract high-value customers, and increase their monthly recurring revenue.

Mason Interactive implemented a multi-pronged strategy that involved optimizing spend across platforms like Meta and Google, developing targeted campaigns using audience insights, and employing a data-driven creative approach. This solution drove profitable return on ad spend for Needed on the Meta platform and contributed to overall growth. The performance marketing results were so significant that they supported Needed's successful $14 million Series A fundraising round.

Needed