Case Study: Lushful Aesthetics drives 298% more conversions with Mason Interactive

Lushful Aesthetics grows conversions 298% with Mason Interactive

Lushful Aesthetics, a New York-based medical aesthetics practice, partnered with Mason Interactive to overcome the challenge of generating leads for its high-cost, high-stigma male-focused services, particularly Girth Enhancement, in a saturated market with strict ad platform restrictions. The goal was to increase lead volume while reducing acquisition costs and building brand equity without alienating potential clients.

Mason Interactive implemented a full-funnel strategy using provocative, surrealist creative assets and omnichannel execution across Paid Social, Paid Search, and out-of-home advertising. This approach by Mason Interactive delivered a 298% increase in Google conversions and a 49% decrease in cost-per-acquisition, dramatically exceeding industry benchmarks and establishing a new, ownable brand identity for the customer.

Lushful Aesthetics