Case Study: Eastern Connecticut State University boosts applications with Mason Interactive

Eastern Connecticut State University boosts completed applications 10% with Mason Interactive

Eastern Connecticut State University, a top public university, partnered with Mason Interactive to address its challenge of engaging Gen Z prospective students. The university's dated brand identity and traditional marketing tactics were failing to resonate with a digitally native audience, risking its competitive standing in the higher education market.

Mason Interactive implemented a comprehensive creative rebrand and multi-channel digital strategy for Eastern Connecticut State University. This included a modern visual identity, Netflix ads, programmatic media, and TikTok-style content, all designed to appeal to Gen Z. The solution drove a 10% increase in completed applications, a 12% rise in admitted students, and a 15% growth in transfer applications.

Eastern Connecticut State University