Case Study: Dagne Dover achieves 4X ROAS with Mason Interactive’s Google Smart Shopping campaigns

Dagne Dover achieves 4X ROAS with Mason Interactive

Dagne Dover, an online bag company, faced the challenge of maximizing its advertising spend efficiently to support multiple product lines during the competitive holiday season. They partnered with their agency, Mason Interactive, to implement a solution using Google Smart Shopping campaigns.

Mason Interactive enhanced Dagne Dover’s holiday strategy by creating a customized account structure for their Smart Shopping Campaigns. Using Target ROAS bidding, the team gained more control over spend and could adjust goals based on inventory. This approach delivered a 4X return on ad spend (ROAS) over two months, drastically reducing time spent on campaign management and allowing the team to focus on higher-level strategy.

Dagne Dover