Case Study: a CPG company improves offline sales measurement and shopper engagement with Mason Interactive

CPG boosts shopper engagement with Mason Interactive as 70% cross off products from their list

The customer, a CPG company, partnered with vendor Mason Interactive to tackle the challenge of measuring how its online paid media advertising was impacting its offline, in-store sales. As a fresh food innovator looking to expand its market reach, its goal was to increase shopper engagement and drive awareness in new areas.

Mason Interactive implemented a data-driven solution using tailored platforms for the CPG category, including "Add-to-List" campaigns within mobile shopping apps. This approach allowed them to track store-level sales and measure micro-conversions. The results were significant, with the campaign achieving 6 million total impressions and a 96% increase in new customer awareness, successfully driving shopper engagement and sales.

CPG