Case Study: This Forward-thinking Brand boosts ROAS and lowers acquisition costs with Mason Interactive's programmatic strategy

a forward-thinking brand drives 13.0 ROAS with Mason Interactive

The customer, a forward-thinking lifestyle brand, faced the challenge of rising advertising costs on legacy platforms like Meta and Google. Their goal was to reach new, high-value customers across unique touchpoints while driving down blended CPMs ahead of key seasonal launches. They partnered with vendor Mason Interactive to implement a programmatic advertising solution using The Trade Desk.

Mason Interactive executed a diversified media mix, allocating 60% of the budget to awareness and 40% to retargeting. Their strategy leveraged data-driven insights and premium inventory outside the Meta/Google duopoly. The results were significant: the retargeting campaign generated over $200,000 in revenue with a 13.0 ROAS, while the awareness campaign achieved sessions at a CPA of just $0.83. Mason Interactive's approach reached 65% more people compared to a similar spend on Meta and Google.