Case Study: Hallmark Channel achieves guaranteed bandwidth, lower latency and cost savings with Masergy

Hallmark Channel - Customer Case Study

Hallmark Channel, part of Crown Media Family Networks and a 24‑hour destination for family‑friendly programming reaching 87 million U.S. homes, faced unreliable bandwidth, frequent network failures, high latency and poor support because its primary network provider did not offer QoS guarantees. At the time Masergy provided only backup service for two of Hallmark’s connections, but the broadcaster needed a single, more reliable vendor and stronger service assurances.

Masergy implemented a comprehensive Intelligent Connectivity solution—using its native MPLS backbone (MPLS and Internet Plus), Video QoS, VPLS and six levels of QoS backed by strong SLAs—to consolidate services and secure guaranteed bandwidth. The Masergy deployment delivered dramatic improvements in latency, reliability and uptime, reduced administrative cost and complexity, enabled existing engineers to deploy services without special equipment, and allowed Hallmark Channel to run video, post‑production workflows, Citrix and conferencing across its California, Colorado, Illinois and New York sites with measurable performance and cost benefits.

Hallmark Channel