Case Study: Walpole Outdoors achieves 50% more traffic and $12M in bookings with Mascola Group

Walpole Outdoors boosts traffic 50% and drives $12 million in bookings with Mascola Group

Walpole Outdoors, an iconic outdoor design company with a strong New England heritage, sought to expand its reach to new markets nationwide without diluting its brand identity. They partnered with the growth marketing agency Mascola Group to achieve this growth.

Mascola Group developed a human-centered marketing campaign that respected the company's tradition while positioning it for new audiences. The solution included optimized SEO, paid social media, and a new Look Book. This strategy generated a 50% increase in website traffic and $12 million in associated sales, enabling successful expansion into several new regions and increasing year-over-year revenue for Walpole Outdoors.

Walpole Outdoors