Case Study: The Union achieves 90% occupancy with Mascola Group luxury real estate marketing

Union boosts occupancy from 20% to 90% with Mascola Group

The Union, a luxury apartment developer in New Haven, faced the challenge of standing out in a competitive market and driving occupancy for their property. They engaged the vendor, Mascola Group, for its expertise in luxury real estate marketing to build a compelling brand and execute a targeted advertising campaign.

Mascola Group developed a bespoke campaign called "Live Higher," which used targeted paid media on social media, search platforms, streaming services, and digital billboards. This solution drove The Union's occupancy from 20% to 90%, a 70% increase in just a few months, demonstrating the measurable impact of the vendor's strategic approach.

Union