Case Study: The Big E achieves record-breaking attendance with Mascola Group

The Big E drives nearly 2,000,000 visitors in 17 days with Mascola Group

The Big E, the largest state fair in the Eastern U.S., faced stalled attendance growth. To attract new visitors and maintain its status, it turned to the Mascola Group for state fair marketing expertise to promote its wide range of tourist attractions.

Mascola Group implemented a personalized marketing strategy based on audience research, which included a PR campaign called The Big E Cream Puff Express and the creation of a mascot named Chick-E. This approach led to record-breaking results for the fair, including nearly 2,000,000 visitors in 17 days and over 500,000 organic PR impressions in two days. The vendor's strategic, paid media, and creative expertise delivered significant success.

The Big E